Hunch: The decision engine

Yes, we all know Google rules the roost when it comes to traditional link-pointing search engines, but typically when users are making a decision, they turn to Google, who points them to someone else. Now, Hunch, a new startup with many startup veterans, aims to actually provide useful decisions based on a series of questions.

The company is fairly unique, and we're impressed with the depth of the site, despite only being about a week old. The decisions range from the fun, (which haircut should I get?) the useful, (which digital camera should I buy?) to the downright wacky. (What world am I from?) All-in-all, it's up to the user community to figure out if this thing is actually going to prove useful, entertaining, and successful, but so far, so good.

We talk to the company's chief scientist, Hugo Liu, about what makes the site tick, and how the Hunches are generated.